{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"Fallow Founders - The Secrets Behind London’s Busiest Restaurant","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/28346335\"></iframe>","width":"100%","height":180,"duration":7380,"description":"Will Murray and Jack Croft are like NO ONE ELSE.\nYes, incredible chefs - serving 10/10 BANGING food,\nBut, also GENIUS marketeers,\nThey RIPPED UP the rule book,\nZigged when everyone Zagged.\nBuilt Fallow, Fowl, Roe to enormously successful restaurants,\nThe World has changed.\nThe way to build a successful restaurant has changed, too.\nOur conversation shows you how.\nON THE MENU:\nWhy Canary Wharf is the Craziest place to open a Restaurant: “lean into site surprises + “adapt to your customers + environment”\nWhy You Must Deliberately put yourself in the shit… “remember at your worst you can still do your best”\nCook to Chef to Restauranteur Evolution: “Everything is a positive learning experience” + harness the power of fight or flight\nWhy Your Job as The Restauranteur is the Orchestrator of Energy “Pick high energy> everything”\nCustomers Sixth Sense Rule: “…customers can just tell when the team is unhappy”\n900 Cover Sunday‘s Rule = Personal pride + show your team you can get hands dirty\nHow to Use Media to get Bums on Seats: the food must meet the expectation and ACTUALLY taste good\nWhy negativity is SO EASY, yet, positivity is SO HARD… positivity is the right choice\nHow DINNER & Ashley Palmer Watts taught Will & Jack Systems. Systems = Volume + Consistency\nWhy Your Inner Critic is Your Secret Weapon: You’re thick skinned because no one is a greater critic than you\nClucking Off Hour Chicken Wings: Always find creative way to pack out your restuarant.\nBlue Roll On Brand Rule: constantly look for ways to cut money that’s also on brand “conscious creativity”\nWhy Fallow Won’t Put Up Their Prices in 2025: just sell more roasts\nRemember Everyone you admire is doing way more work behind the scenes than you think\nThe Genius Reason Fallow Give Out Free Tequilla Shots to Customers.. Control the Energy”\nRuthless Transparency = Radical Trust: Why Fallow tell customers gross margin %’s\nKeep it Moving. Always Keep It Moving","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}