{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Live In The Feast","title":"608 - Story Lines, Positioning, and How To Differentiate Your Business with April Dunford","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/283d9c4f\"></iframe>","width":"100%","height":180,"duration":2632,"description":"Today’s co-host is April Dunford, a positioning consultant and entrepreneur who literally wrote the book on positioning. She’s also an in-demand keynote speaker. While her book, Obviously Awesome, refers to products, most of it can be applied to services, as well — something April talks about in today’s show. She also shares how her loose position affected her trajectory when she first became a consultant.","thumbnail_url":"https://img.transistorcdn.com/8FJF0QG7WdLa0QSAFPWV78YZzcGX5yAaET5ubckfWAc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkyLzE2MjEyNTg4/NzgtYXJ0d29yay5q/cGc.webp","thumbnail_width":300,"thumbnail_height":300}