{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Demand Geniuses: Revenue-Driven B2B Marketing","title":"28,000 AI Tools Later: AI Expert Oren Greenberg on Making AI Transformative","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2851e35f\"></iframe>","width":"100%","height":180,"duration":2734,"description":"28,000 AI Tools Later: AI Expert Oren Greenberg on Making AI TransformativeWith 28,000+ AI tools flooding the market, most B2B marketers feel overwhelmed and stuck. AI expert Oren Greenberg, who's been using AI since before ChatGPT existed, shares why 90% of marketers are wasting money on AI tools and what actually works.After 20+ years helping companies from Canon to high-growth startups, Oren reveals the critical mistakes holding marketers back and practical strategies for cutting through the hype to drive real results.Key Takeaways:• Why buying AI licenses without training users is the biggest mistake companies make• The prompt engineering fundamentals that separate successful AI users from the rest• Why you don't need a \"Chief AI Officer\" (and what to do instead)• How to focus on the 3 AI tools that matter vs chasing 28,000 options• The simple framework for communicating AI ROI to executivesGuest: Oren Greenberg is an AI marketing consultant specializing in B2B transformation. Connect with him on LinkedIn or visit orengreenberg.com.Resources: Free AI gap analysis and prompt engineering course at orengreenberg.com","thumbnail_url":"https://img.transistorcdn.com/TfPOHgaM8NrJd4ReBHkMtG7fXN8oIQKHbVYizF4JdNE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTVl/MWU1MDFmNmI0ODg3/YjE3MTAwODk0ZTYy/NmQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}