{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"ADAS Empowered","title":"Customer Education, Equipment, Calibration Challenges: A Panel Discussion","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2856f7c9\"></iframe>","width":"100%","height":180,"duration":3783,"description":"Joel Adcock hosts a roundtable with three experienced ADAS calibration technicians—Mark Bruno (ADAS Calibrations of Florida), Brandon Miller (Miller Diagnostics, St. Louis), and Michael Frangione (Essential Auto, Ottawa)—to discuss the realities of running calibration businesses, educating shops that still operate on \"no lights, no problem,\" and why buying equipment doesn't automatically make calibrations profitable.All three came to ADAS from different angles: Mark owned a collision shop for 20+ years before selling and opening dedicated calibration centers in 2023. Brandon started with a glass company 10 years ago, worked for Autel and Launch, then went independent three years ago (and co-owns the ADAS Network). Michael grew up in the collision industry (his family runs nine locations in Ottawa) and started Essential Auto to give shops a trusted alternative to dealership-only calibrations.What we discuss:Shops still resisting ADAS calibrations: \"Insurance won't pay for it\" and \"No lights, no problem\"Why new estimators and managers need re-education when they join existing accountsThe difference between being able to do calibrations versus knowing when they're actually requiredOEM position statements: how shops miss critical updates and create liability gapsSpace requirements for static calibrations (vehicles with trailers, alignment racks, environmental conditions)Equipment sales pitches versus reality: $100,000 investments collecting dust in cornersWhy teaching a porter or detailer to run calibrations usually failsDedicated space and dedicated personnel requirements for in-house operationsReal failure scenarios: spending six hours on a single calibrationHow shops that bought equipment often sell it within a year and return to sublet partnersConsumer awareness: explaining ADAS to customers who don't understand what's on their vehiclesReal-world save stories: Michael's automatic emergency braking stopping for a cyclist he didn't seeThe insurance question: why...","thumbnail_url":"https://img.transistorcdn.com/ON__K_hKM73CNv6V4-2lDGP9rEkwcqKp4j7JSI4T9XQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNTMx/MjhmNmM1ZDQ3ODZl/MjMxNmIxMDEzOGM2/MjljYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}