{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Nathan Barry Show","title":"How to ACTUALLY Sell a Creator Business | Pat Flynn & Liz Wilcox | 144","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/285fccfe\"></iframe>","width":"100%","height":180,"duration":4722,"description":"What does it actually take to sell a creator business? That’s what I wanted to get into with Pat Flynn and Liz Wilcox, who sat down with me to share some big news. After 18 years of building Smart Passive Income, Pat has officially sold the business - and Liz is the new owner.\nIn this episode, Pat and Liz take us through the entire process, from why Pat decided it was time to let go, to how they valued and structured the deal, why Liz was the right person to take over, and how they planned the transition to make sure the audience felt supported. We also get into what makes a creator business sellable, including building systems, community, recurring revenue, and a brand that can thrive beyond its founder.\nIf you're building a creator business and want to understand how to make it more valuable, transferable, and ultimately sellable, I think you'll get a lot out of this conversation.\nTimestamps:\n00:00 Introduction\n01:15 Pat's big announcement\n02:48 Liz's journey to acquiring SPI\n04:30 How SPI became a sellable business\n06:27 Pat's massive success with Pokemon\n08:21 The impact of SPI's community\n10:47 Why Pat let go of SPI\n12:38 Prioritizing community over profit\n14:10 The financial aspects of the deal\n16:15 The future of Smart Passive Income: Team WIN\n18:30 What makes a business sellable\n20:00 Merging Liz's brand into SPI\n21:23 10x is easier than 2x\n22:50 The challenge of selling a personal brand\n24:50 The intentional transition process\nIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.\nLearn more about the podcast: https://nathanbarry.com/show\nFollow Nathan:\nInstagram: https://www.instagram.com/nathanbarry\nLinkedIn: https://www.linkedin.com/in/nathanbarry\nX: https://twitter.com/nathanbarry\nYouTube: https://www.youtube.com/@thenathanbarryshow\nWebsite: https://nathanbarry.com\nKit: https://kit.com\nFollow Pat:\nX: https://twitter.com/PatFlynn\nWebsite: https://patflynn.com\nYouTube:...","thumbnail_url":"https://img.transistorcdn.com/94Z7X6faUKE41kiKTRfZPH0m-h9g7ytYNEt5v0i7EJE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODMx/YjU2MDE1OGMwYTVj/YWE2MjUyOTkwNTVi/YmJkMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}