{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"The Secret Ingredient in Bold Bean Co.'s Category Defining Growth","html":"","width":"100%","height":180,"duration":2824,"description":"Host Fiona Fitz is joined by two powerhouse co-founders, Amelia Christie-Miller and Ed Whelpton from one of the most recent but well-loved UK challenger brands food - Bold Bean Co. What started as a mission to make people obsessed with beans has become one of the most exciting new category-creating brands in the UK.\nIn this episode, we’re getting behind the scenes on how they've driven growth: from designing a new category to TV appearances on Dragon's Den and This Morning (UK), the importance of traditional PR as well as seeding their product with the best chefs in the UK.\nWe also spend time talking about how they're creating something truly different with their people, team and culture.\n\nThe huge news is that Bold Bean Co is launching their first-ever co-branded product with Yotam Ottolenghi as we go live, take a listen and hear how it all happened!\nIf you’ve ever wondered how to build a brand that truly stands for something, scale without losing focus, and get people talking about your product in a way that creates real demand—this one is for you.\nUseful Links:\nBold Bean Co website\nBold Bean Co LinkedIn\nConnect with Ed Whelpton on LinkedIn\nConnect with Amelia Christie-Miller on LinkedIn\n=============================================================\nThanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm\n=============================================================\nIf you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.\nBut don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.\nAnd that starts with the right legal partner.\nSo we're thrilled to introduce Joelson, a leading commercial law firm that...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}