{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"The Secret Ingredient in Bold Bean Co.'s Category Defining Growth","html":"","width":"100%","height":180,"duration":2824,"description":"Host Fiona Fitz is joined by two powerhouse co-founders, Amelia Christie-Miller and Ed Whelpton from one of the most recent but well-loved UK challenger brands food - Bold Bean Co. What started as a mission to make people obsessed with beans has become one of the most exciting new category-creating brands in the UK.In this episode, we’re getting behind the scenes on how they've driven growth: from designing a new category to TV appearances on Dragon's Den and This Morning (UK), the importance of traditional PR as well as seeding their product with the best chefs in the UK. We also spend time talking about how they're creating something truly different with their people, team and culture.The huge news is that Bold Bean Co is launching their first-ever co-branded product with Yotam Ottolenghi as we go live, take a listen and hear how it all happened!If you’ve ever wondered how to build a brand that truly stands for something, scale without losing focus, and get people talking about your product in a way that creates real demand—this one is for you.Useful Links:Bold Bean Co websiteBold Bean Co LinkedInConnect with Ed Whelpton on LinkedInConnect with Amelia Christie-Miller on LinkedIn=============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}