{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth Mavericks","title":"Bree Van Leeuwen & Daily Shade: The Sunscreen Startup That Questioned Everything","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/28770bf8\"></iframe>","width":"100%","height":180,"duration":3204,"description":"In this episode, Adam Callinan sits down with Bree Van Leeuwen, founder of Daily Shade, to break down how a personal moment turned into a four-year product development journey in one of the most regulated industries in the world.\nAfter her daughter had a severe allergic reaction to a “safe” sunscreen, Bree uncovered major gaps in the industry—misleading marketing, hidden ingredients, and a lack of truly clean, effective mineral options. What followed was years of formulation, failed iterations, manufacturing challenges, and ultimately launching a DTC brand from zero.\nThis conversation goes beyond product—it’s about resilience, questioning systems, building while flying, and the reality of balancing entrepreneurship with motherhood.\n\n🚀 What You’ll Learn\n How a personal problem turned into a startup opportunity \n Why most “mineral sunscreens” aren’t actually clean \n The 4-year journey to develop a compliant, effective product \n Navigating FDA, contract manufacturing, and product failures \n How to launch DTC with no experience or marketing budget \n Why “building the plane while flying it” is real \n The truth about startup life, motherhood, and systems \n How to manage chaos, uncertainty, and founder pressure \n🧠 Key Takeaways\n The best businesses often start with real pain points \n Industry norms should be questioned—not accepted blindly \n Execution beats overplanning every time \n Contracts matter most when things go wrong \n You can’t do everything—systems and support are critical \n Balance is built, not found \n🔗 Explore More\n👉 Pentane: https://www.pentane.com\n👉 Growth Mavericks Podcast: https://www.growthmaverickspodcast.com\n👉 Daily Shade: https://dailyshade.com","thumbnail_url":"https://img.transistorcdn.com/AeBQQxJbUf-WSyMMarfVQi6SvNL8t1mMzevKk-UNMwA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNmUw/MDA5ZGE4NzFhZWE0/YThiN2I0ODFkNzM0/YWRmNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}