{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Product Growth Stories","title":"Vertical SaaS Strategy: How AgencyBlock Hit Growth Without Overnight Success","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/288f644e\"></iframe>","width":"100%","height":180,"duration":1018,"description":"Vertical SaaS Strategy: How AgencyBlock Hit Growth Without Overnight Success\n\nMost B2B SaaS companies burn through their Series A without hitting product-market fit. Here's the enterprise sales strategy that saved one startup from complete failure.\n\nFeaturing Mike Foody, Co-Founder & former CTO at Unravel Data — who pivoted from a dying consumer app to building a $100M+ data observability platform serving Fortune 500 enterprises.\n\nJean-Michel and Mike reveal how they cracked enterprise sales after nearly running out of runway, why their initial product-led approach failed in the enterprise market, and the counterintuitive sales process that landed clients like Deutsche Bank and Netflix when they had zero enterprise experience.\n\n🎯 Why product-led growth fails with enterprise buyers\n🏢 The \"champion + economic buyer\" strategy that closed Deutsche Bank\n💡 How to position a technical product for C-level executives\n📞 Cold outreach tactics that work for technical founders\n🔄 The pivot framework that saved them from startup death\n\n⏱️ 00:00 From failing consumer app to enterprise pivot\n05:30 Why their PLG strategy didn't work for enterprises\n11:15 Landing Deutsche Bank as their first major client\n16:45 Building an enterprise sales process from scratch\n22:10 Scaling from founder-led to repeatable sales team\n28:20 Lessons on enterprise sales for technical founders\n\n🔥 Ready to add $1M in new revenue to your B2B company this year?\nApply to Scale 👉 https://www.rapidproductgrowth.com\n\n🔗 Website: https://www.rapidproductgrowth.com\n🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/\n\n#SaaS #EnterpriseSales #B2BSales #RapidProductGrowth #EnterpriseDeals","thumbnail_url":"https://img.transistorcdn.com/X4IT14P2xMDfcTDbs7hsQIK9BMr3b8jaJAuqZx6l-bo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZmU0/OWYxNGQxM2EzNTA3/YmFiMzNiNDBjM2Qw/YTU1Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}