{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/28ac2e2a\"></iframe>","width":"100%","height":180,"duration":2994,"description":"#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.\nChelsea and Dave cover:\nHow leveraging internal and cross-functional knowledge can create a content goldmine\nWhy it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value\nStrategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords\nTimestamps","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}