{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Elevation Podcast","title":"From Sportscaster to Sales Leader (The Prep & Storytelling Playbook)","html":"","width":"100%","height":180,"duration":1459,"description":"Your pipeline stalls when your team “wings it” instead of preparing like pros.\nThat costs you velocity, win rate, and credibility in every exec call.\nWatch this episode to steal a repeatable framework for sharper messaging and better deals.\n\n\nSales teams don’t lose because they lack effort.\n\nEd Kerr sits down with Brian Shawn (Senior Business Development Partner at Sanford Health) to break down how elite preparation, audience-aware messaging, and real-world storytelling translate directly into higher-stakes selling. They cover how to build trust fast, align a large org around consistent talk tracks, and why “more reps” is the unfair advantage in competitive markets. If you lead growth, sales, or revenue, this episode will help you tighten execution and turn conversations into conversions.\n\nThis is how high performers sell when it matters most.\n\nKey Insights from This Episode:\n✅ Prep beats talent\n✅ Storytelling sells outcomes\n✅ Talk tracks need reps\n✅ Trust is follow-through\n✅ Align teams with touchpoints\n\nResources & Links:\n✅ Brian Shawn’s work & contact: https://www.sanfordhealth.org/\n✅ Connect with Brian Shawn: https://www.linkedin.com/in/bshawn/","thumbnail_url":"https://img.transistorcdn.com/JQIoVBoIU3mIg2ZxENkoSbpIgVFPpS24esM_JKcZS-c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYmJh/YjQ2MDJhZTQ0ODMz/OWQ2YmIzOTQ3YjNk/NWI2Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}