{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Play It Smart","title":"Turn Clicks Into Cash: Conversion Hacks Every Business Needs","html":"","width":"100%","height":180,"duration":2760,"description":"Oliver Kenyon is a UK-based entrepreneur and the Co-Founder of ConversionWise, a company specializing in conversion rate optimization (CRO). Under his leadership, ConversionWise has collaborated with over 3,500 brands, including GFUEL, Lotus Biscuits, and Lamborghini, as well as prominent figures like Lionel Messi and Kim Kardashian.\nHe is also the Founder of AffiliateFix, a leading affiliate marketing community that grew to over 70,000 members and 400,000 discussions. This platform was later acquired by Neil Patel’s investment firm in 2017.\nBefore his entrepreneurial ventures, Oliver was a fully qualified chef. Beyond his business achievements, he is dedicated to education, offering courses on platforms like Udemy to share his expertise in CRO. SummaryIn this episode with Oliver Kenyon, you’ll learn:How Oliver built ConversionWise, a large conversion rate optimization (CRO) agency, including how they helped put landing pages on the map.\nSince the landing page industry exploded, how ConversionWise has evolved and adapted.\nWhen Oliver met his co-founder Andy and how they divide their workload.\nWhether they have any systems in place, such as EOS (Entrepreneurial Operating System) or OKR (Objectives and Key Results).\nThe current status of the affiliate community that Oliver built (and his first exit), AffiliateFix.\nWhether Oliver started out specifically aiming at eCommerce or if he had adopted a more general approach.\nSome examples from Oliver of best practices that apply across the whole industry.\nWhere Oliver sees issues where direct response does not really work but conversion is optimized, such as traffic that is too expensive.\nWhether Oliver thinks tech stack and brand infrastructure can affect conversion.\nHow he feels about the future, including CMS (content management systems), Shopify, and AI.\nHow ConversionWise works with brands on the CRO side and what their retention is like.\nHow you can get in touch with Oliver.","thumbnail_url":"https://img.transistorcdn.com/6-vnBhWGbIbshBWg9R_x1QuxBgHMyYLu3QMWAn9CBmY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NmQ4/YWRhNTcxNmU3ZDg1/NGU2NGYwNDY1NGI1/YzY2YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}