{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"A sweet business story, Maddie Steitz, Maddie's Natural Sweetener","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/28f07d44\"></iframe>","width":"100%","height":180,"duration":2077,"description":"Join Parker Nash in a conversation with Maddie Steitz, the founder and CEO of Maddie's Natural Sweetener. Maddie shares her uplifting journey from working as an assistant to launching her own company, driven by a passion for baking and a commitment to creating a truly healthy alternative.\nMaddie discusses the inspiration behind developing a healthier, natural sweetener that avoids the pitfalls of current market options, such as artificial ingredients and excessive calories. Her product offers a unique, guilt-free indulgence, featuring a proprietary blend of stevia, monk fruit, and other natural ingredients.\nWhat was covered:\nThe Entrepreneurial Shift\nProduct Science & Manufacturing Challenges\nVision for Guilt-Free Treats\nMarketing & Retail Expansion Strategy\nMaddie’s Natural Sweetener Links:\nWebsite: https://www.maddiesnaturalsweetener.com\nInstagram: https://www.instagram.com/maddiesnaturalsweetener \nParker Nash Links:\nWebsite: parkertnash.com \nLinkedIn: Parker Nash","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}