{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#149 - Buyer Spotlight: Roberta Townes, GNC","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/28fbc12e\"></iframe>","width":"100%","height":180,"duration":2699,"description":"In this episode of the Startup CPG podcast, Daniel Scharff sits down with special guest Roberta Townes, a Senior Category Merchant at GNC, proud partner of the Startup CPG Community. Roberta shares insights into GNC's global impact and the strategic success stories of its diverse brand portfolio. They delve into the complexities of launching new brands and selecting prime store locations, offering individuals a deep dive into GNC's retail strategies tailored to current market trends.\n\nWhether you’re a seasoned entrepreneur or aspiring brand innovator, this episode is a great deep dive into one of the most exciting health and wellness retailers (and one of the top in the world by door count).\n\nTune in now!\n\nListen in to learn about:\n\nRoberta's Career Transition and Role at GNC\nGNC Overview and International Operations\nBrand Partnerships and Exclusivity\nKey Elements of a Successful Pitch to GNC\nDiscovery and Selection Process\nConsumer Engagement and Loyalty\nInterventions for Underperforming Brands\nBrand-Merchant Relationship\nTrends and Opportunities at GNC\nImportance of Demos\n\nEpisode Links:\nGNC’s Website\nRoberta Townes’s LinkedIn\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (15K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}