{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth-Minded Marketing","title":"Ep. 22 - What's the Right Marketing Budget for Your B2B Company?","html":"","width":"100%","height":180,"duration":2739,"description":"Do you actually know how much your company should be spending on marketing — not what you spent last year, not a gut feeling, but a number tied to where you want to go? If the answer is \"not really,\" this episode is for you.\nIn this conversation, Wayfind Marketing CEO Steve Phipps pulls back the curtain on one of the most common questions he gets from B2B leaders: How much should we be investing in marketing? The answer isn't a single number — it's a framework, and the structure behind the number matters just as much as the dollar amount.\nIn this episode, you'll learn:The 3–10% revenue range for B2B marketing investment and how to find your right number based on your growth stageThe 5 budget categories every B2B marketing investment should include — and why skipping the first one is where most companies go wrongReal budget breakdowns for a $5M and $10M company, including what each category should costThe two operating models (outsourced agency vs. in-house marketing manager) and what makes each one work — or failWhy bringing in a fractional CMO or marketing coach can be the missing piece for in-house teams that aren't getting resultsHow to audit your existing marketing spend before adding a single dollar moreThe metrics that actually matter — and how to tie them back to revenueTimestamps:\n00:00 How Much To Spend\n01:29 Why Budgets Feel Hard\n03:39 Percent Benchmarks\n05:04 Turning Percent Into Dollars\n06:39 Five Budget Buckets\n07:18 Strategy Before Tactics\n10:19 Website Foundations\n10:57 Content That Converts\n16:13 Promotion And SEO\n20:56 Tools And Platforms\n23:40 Tool Testing Reality\n24:05 Marketing Operating Models\n24:36 Outsourcing to Agencies\n27:06 In-House Marketing Setup\n28:37 Fractional CMO and Coaching\n30:39 Budget Examples by Revenue\n33:57 Audit Before You Add\n38:03 Metrics That Matter\n41:05 Budget Follows Strategy\n43:46 Wrap Up and Next Steps\nThe one thing Steve wants you to walk away with: Let your budget follow your strategy, not the other way around....","thumbnail_url":"https://img.transistorcdn.com/sLfv0lQSM_WW0jLUyTGCfeOwo2ylbaDkjz2xTwu9sl0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDkw/NzJjYmQ4YjNjNGI4/MWM0ZmU4NDhhODYw/ODMxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}