{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"What Happens After You Hit the Goal? The Next Level","html":"","width":"100%","height":180,"duration":2147,"description":"What Happens After You Hit the Goal?\nYou wanted more inquiries.\nYou wanted more weddings.\nYou wanted higher revenue.\nYou wanted people to know your name.\nAnd then one day you look around and realize:\nHoly shit.\nIt worked.\nSo… now what?\nIn this episode, Jeni talks about a stage of business growth that does not get discussed enough: what happens when the business is successful, but you realize the way you are operating it cannot continue forever.\nBecause success can create an entirely new set of problems.\nYou can have the revenue you wanted and still be exhausted.\nYou can have a packed calendar and secretly dread the weddings on it.\nYou can have a team and still answer every question yourself.\nYou can have more inquiries than ever and still wonder:\nDo I actually want to run this business this way for the next 10 years?\nJeni explains why the next stage of growth is not automatically about doing MORE.\nSometimes your next level is bigger.\nSometimes it is more profitable.\nSometimes it is more premium.\nAnd sometimes it is actually simpler.\nMaybe your dream business is not a $500,000 floral company with dozens of weddings.\nMaybe it is a $250,000 business with strong margins, 20 incredible weddings, a small team, premium clients, months of breathing room, and enough freedom to be home with your family.\nThe goal is not to blindly keep increasing revenue.\nThe goal is to intentionally design the business you actually want.\nStart with how the business feels\nOne of the first questions Jeni recommends asking is:\nWhat gave me the ick?\nWhat clients drained you?\nWhat venues do you never want to work at again?\nWhat services make you resentful?\nWhat parts of the business make you feel overwhelmed?\nWhat are you doing simply because you have always done it?\nAs your business grows, you earn the ability to create stronger boundaries around what belongs in the next version.\nYou are the business owner.\nYou get to decide.\nYour next level might require subtraction\nEarly-stage businesses...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}