{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Crack It In An Hour","title":"Make America Cool Again","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/296fb567\"></iframe>","width":"100%","height":180,"duration":3754,"description":"This week on Crack It in an Hour, Jesse brings Roman and Simon a challenge that hits close to home: how do we make the US a cool place to visit again?\n\nInternational tourism to the US is down, global perception has taken a hit, and traditional travel campaigns feel disconnected from what travelers actually want to experience. But when international visitors do come, they leave loving the local quirks, hidden regional cultures, and unapologetic American scale that don't make it into traditional travel ads.\n\nSo how do you separate politics from the actual tourist experience? Can you market regional pockets, roadside quirks, and \"the mostest most\" without sounding defensive or tone-deaf? And what happens when you let expats reframe the myth of America on their own terms?\n\nIt’s a massive problem, but did we crack it? Check it out!","thumbnail_url":"https://img.transistorcdn.com/w8OfnovcvKnA13xUSbIncbxtsbvFdg7b2xsdAnn550k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lN2Y2/ZGU3ZDhiZGFkMGEz/MmFlOWQ3OTlhM2Ey/YjZkZS5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}