{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Elevated Coach Podcast","title":"Am I Running A Pyramid Scheme (The Answer May Surprise You)","html":"","width":"100%","height":180,"duration":770,"description":"Connect with Joel here:\n\n⁠https://www.instagram.com/coach.joel.burgess/⁠\n\n⁠https://www.linkedin.com/in/coachjoelburgess/⁠\n\n⁠https://www.youtube.com/@coach.joel.burgess⁠\nKey takeaways:\nEvery business is a pyramid scheme to some degree, with someone at the top creating the most value.\nThere are ethical and unethical pyramid schemes, and it's important to distinguish between them.\nThe business coaching industry is highly saturated and requires high-quality marketing and nuanced approaches.\nBusiness coaches make money because they are passionate about business and can have a greater impact in that field.\nSell your audience what they want and give them what they need to meet their needs and grow your business.\nApproach business with a beginner's mindset and drop skepticism to learn and apply universal marketing truths.\n\nSound bites:\n\"Am I running a pyramid scheme? Yes. And no.\"\n\"Marketing truths are true for any market.\"\n\"If I could help one coach, they could then go and help a hundred.\"\nTime stamps:\n00:00 Understanding Pyramid Schemes and Business Coaching\n03:46 The Journey from Mindset Coach to Business Coach\n07:21 Challenges and Misconceptions in the Business Coaching Industry\n10:13 The Importance of Understanding the Market and Meeting the Audience\n11:12 Sell What They Want, Give Them What They Need","thumbnail_url":"https://img.transistorcdn.com/iNorj8A3L7UQiQCCRkrb6A1y-P7YeRbniPyoh5ylK8k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMGY2/MTViMTk2MWE0YTk1/YzQ3ZjI2ZTY5MjRh/ODVkZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}