{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Visibility Podcast","title":"Turn Dusty Leads into Dollars: Secrets from CRM Expert Jason Kramer ","html":"","width":"100%","height":180,"duration":2189,"description":"Welcome to another episode of Brick and Mortar Visibility! Today, we’re diving into something that, frankly, a lot of business owners overlook.Do you ever find yourself focusing so hard on attracting new leads that you forget about the goldmine of people who’ve already raised their hands for your freebie or one-time offer? Those leads are just sitting there collecting dust in your database, waiting to be re-engaged.But what if, instead of chasing new leads, we focused some of our marketing efforts on nurturing those existing contacts? Here’s the kicker: re-engaging current customers is so much more cost-effective—five to 10 times less expensive, in fact, than attracting brand-new ones.So, what can we do to tap into this untapped potential? Well, that’s why I’m thrilled to have Jason Kramer on the podcast!Jason is the founder of Cultivize, a CRM consulting firm that helps companies identify, nurture, and transform leads into real revenue. With over 15 years of experience running a creative agency, Jason saw firsthand where businesses were missing out—especially in their marketing and sales funnels. So, he launched Cultivize to provide customized CRM solutions for distributors, service providers, marketing agencies, and manufacturers. Jason’s expertise helps businesses connect their prospect and customer data with their marketing campaigns and sales activities.When he’s not geeking out over CRM strategies, Jason is enjoying family time with his wife, two kids, and two dogs in their vibrant New York home.In today’s episode, we’ll talk about what to look for in a CRM, how to maximize its value, and hear real-life success stories from clients who’ve made serious bank by nurturing their current client lists. It’s a reminder we all need: your current customers are your best asset. If you’re not taking care of them, you’re leaving money on the table.And if you’re anything like me and you want to really dive into this work over the next 90 days—or maybe you’ve got a task...","thumbnail_url":"https://img.transistorcdn.com/uWDx2ekKgkEw3Mlfoj_Y-y_HX_mZX3xtwFLINp7dUl4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzk5/NTVmZGZhN2RmZWI5/NWFlMmEyNmI3ZjM1/ZjA0OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}