{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 357: Building A Business Based On What Matters With Coach Mara Glatzel","html":"","width":"100%","height":180,"duration":3045,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* The key values that coach Mara Glatzel has built her business on* How her human-first approach to business gives her a framework for caring for herself and for her clients* The belief systems she’s worked on unlearning to better fulfill her values* How being “well-resourced” gives her what she needs to respond when things get stressful\n\n\n\n\n\nYears ago, I was the trainer at the Borders Books & Music I worked at.\n\n\n\nIt probably won’t surprise you that I loved this role. I poured over the training manuals. I thought about better systems for acclimating a new bookseller to a store with some 90,000 titles. I took seriously my job to communicate company policy, as well as the special privilege of working for a company with a mission and values like ours.\n\n\n\nYou can imagine me now putting air quotes around “special privilege.”\n\n\n\nUnderstandably, I couldn’t remember the company’s mission and values now. So looked them up and found them on an old Blogspot blog from around the time I reciting them to my trainees in the fluorescent-lit breakroom.\n\n\n\nReady for this inspiring list? As of 2005, the values for Borders Group, Inc were: Leadership, Results orientation, Respect, People development, A positive workplace, and Customer service.\n\n\n\nYeah. Nothing innovative there. You could probably look in the training manual for most mass retailers and find something remarkably similar.\n\n\n\nThat’s the thing about company values, right?\n\n\n\nThey seem to be there to sound good, to tell trainees that the company cares about more than profit. We roll our eyes or tune out completely. In practice, these values mean nothing.\n\n\n\nThey mean nothing because they are rarely operationalized in any meaningful way. When Borders said they valued “respect,” how does that translate to the daily work of the average bookseller or warehouse employee? And who or what is doing the respecting? My fellow booksellers and I respected each other—for the most part, it was a great group of...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}