{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"\"The Climb\" with Michael Fisher: Growing a Candy Brand 10x in 12 Months","html":"","width":"100%","height":180,"duration":2246,"description":"Michael Fisher is the founder and CEO of Rotten, a sour gummy candy brand launched in 2023 that's a better-for-you product, but also with fun, nostalgic 90s kids-cartoon branding. This episode is part of \"The Climb,\" our series featuring founders in the early stages of building their brands. Expect to hear about: – Candy-First Brand: Why he rejected looking like a “diet candy” and built a weird 90s cartoon universe around Dr. Rotten. – Learning CPG from Scratch: Spending 2.5 years recipe testing, running focus groups, and launching a Kickstarter before selling a bag. – TikTok to 6,000 Doors: Using DTC and social to validate demand, then scaling into ~6,000 retail stores. – 1,000% YoY Growth Pains: What broke with rapid revenue growth, and how Michael resolved supply chain issues. – From Solo to Team of 6: Shifting from doing everything himself to hiring operators and learning to lead. Find Michael on:LinkedIn – https://www.linkedin.com/in/michael-fisher1/ ","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}