{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"Digging into Thanksgiving Weekend Results: Trends & Predictions from Adobe Digital Insights","html":"","width":"100%","height":180,"duration":1617,"description":"Despite rumblings of a wary consumer, shopping results from Thanksgiving weekend reveal that consumers were eager to shop. For example, data from Adobe Digital Insights reveals that results from the weekend, especially Cyber Monday, beat initial projections. \n\nIn this special episode of Retail Remix, host Alicia Esposito sits down with Vivek Pandya from Adobe Digital Insights to discuss how consumers shopped from the Thanksgiving table and their couches during the long weekend. Drawing on Adobe's extensive data collection and analysis, Vivek pulled the curtain back on the findings and revealed what consumer behaviors could tell us about the remainder of the holiday season – and what retailers should do about it.\n\nCheck out this episode to learn: \nWhether retailers’ pricing and discounting strategies inspired consumers to cross off their holiday shopping lists; \nHow the ease of mobile shopping influenced overall traffic and spending results;\nWhich categories saw the biggest sales boost and why; \nIf major shopping days (like Black Friday and Cyber Monday) still heavily influence consumer action; and\nWhich trends and takeaways should guide retailers’ efforts going through the remainder of the holiday season.\nRELATED LINKS\nConnect with Vivek here.\nCheck out Adobe Analytics’ 2023 Holiday Shopping Report.\nLearn more about Adobe Analytics.\nRead more about holiday shopping trends on Retail TouchPoints.","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}