{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 62: Instagram Secrets to ATTRACT & ENGAGE with Kat Gaskin","html":"","width":"100%","height":180,"duration":2528,"description":" \r\nIf you’re trying to grow your audience on social media, then you KNOW that there’s one thing that matters more than just about anything else…\r\n \r\nEngagement.\r\n \r\nIt doesn’t matter what platform you’re on, the algorithm cares about the same thing: how much people engage -- or don’t -- with your content.\r\n \r\nMore engagement means people are paying more attention to your posts (good!) and the algorithm rewards that with more reach (good as well!). And that then results in more followers.\r\n \r\nThe GOOD news is that more people see your “best” posts.\r\n \r\nThe BAD news is… even if you’re sharing something valuable, important, and potentially impactful… if people don’t actively engage then your results will be lackluster (to put it gently).\r\n \r\nEngagement. It’s the name of the game.\r\n \r\nThe big question is… how do you get more of it??\r\n \r\nWell, that’s where my friend Kat Gaskin comes in.\r\n \r\nShe’s known around the internet as “The Content Planner,” because that’s what she helps entrepreneurs do: plan their social media content.\r\n \r\nBut when I reached out to her about coming on the podcast, there was something a little different I wanted to talk to her about:\r\n \r\nHOW has she built such an incredibly engaged community of raving fans??\r\n \r\n‘Cause Kat doesn’t just have followers on Instagram.\r\n \r\nNope. Her audience is full of the hard-core, ride-or-die type.\r\n \r\nAnd I wanted to know how she’d done it.\r\n \r\nYou’re welcome. ;)\r\n \r\nListen to the full episode to hear:\r\n\r\nHow Kat developed an irresistible physical product and personal brand on Instagram—with 52K followers and counting\r\nWhy Kat recommends picking only two social media platforms and her hashtag strategy for getting content in front of different audiences\r\nThe struggles Kat went through with content planning—and why she developed the Content Planner to make it 100% easier to create content\r\nWhy focusing on who her customer is becoming rather than focusing just on solving a problem creates an amazingly engaged fan...","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}