{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"169 Five Key Business Books for CPAs from 2021","html":"","width":"100%","height":180,"duration":404,"description":"Today I have the five books that I most often recommend to my clients, because I want you to be able to benefit from the excellent writing that’s out there, that can help you move forward more effectively in your business. \nThese 5 books are straightforward, boot-on-the-ground practical advice for ways to improve your business. \nI hope you find something to enjoy that will contribute to the transformation of your business, and lead to you living a whole and beautiful life.\n \nHere they are:\n \n The Business of Expertise by David C. Baker\n https://www.amazon.com/Business-Expertise-Entrepreneurial-Experts-Convert/dp/1605440604\nExpertise increases value, and value improves prices. Improved prices allows you to reduce workload, which helps you get off the so-called hamster wheel. \nIt starts with (differentiated) expertise. \n \n $100 Million Offers by Alex Hormozi\n https://amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475731/\nOnce you have your differentiated expertise and a clear position in the marketplace, it’s time to learn how to package and title your services, in a way that’s appealing. Then you make offers, observe your results, and learn from what sells. \n \n Atomic Habits by James Clear\n https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0593189647/\nBeing overworked with a “handle what’s most on fire” strategy is guaranteed to thwart progress. \nIntegrating more effective habits throughout your business and your day will improve your output. \n \n The Automatic Customer by John Warrillow\n https://amazon.com/Automatic-Customer-Subscription-Warrillow-2015-02-05/dp/B01MY26IQ8/\nOnce you have your expertise and position honed, your offers dialed in, and your own habits on repeat, it’s time to get your customers (clients) on repeat. \nSingle transaction has its place, but recurring is where it’s at, and The Automatic Customer (as well as my interview with Mr Warrillow) will help you create your first subscription service. \n \n Pricing Creativity by Blair Enns\n...","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}