{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Martech","title":"97: Lauren Aquilino: Alleviating burnout and recognizing the specialized skills in marketing ops","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2a0e3ceb\"></iframe>","width":"100%","height":180,"duration":3002,"description":"What’s up folks, today we’re joined by Lauren Aquilino, Founder & Principal Consultant @ EMMIE Collective.Summary: The essence of Lauren’s message transcends the specifics of MOPs; it's about the symbiosis between finding work that resonates on a personal level and the professional ecosystem that supports it. This is where fulfillment is found, and where problems are not just tasks but puzzles that invigorate the marketer. Her advice was not mere commentary but a call to action for marketing professionals to document their victories, engage with communities, and redefine the value of mops within their organizations, ensuring that the role is not just sustained but celebrated for its strategic importance.About LaurenLauren started her career as a Campaign Manager at Hyland, an enterprise content service provider where she spent 5 and a half years working her way up to Marketing Analyst and later Team Lead of the Demand ProgramsShe later took on the role of Marketing Automation Operations Manager at GE where she owned Marketo and set the global marketing automation strategy across other martech tools as wellIn 2017, Lauren left the in-house world and joined the dark side of agency at Revenue Pulse as a Principal Consultant. There she would become a 2x Marketo Champion and Certified Expert as well as a Salesforce Certified AdminAfter taking a career break as a Covid-era homeschool teacher and wrangler of a fearless toddler and attempting to open a coffee shop in a dilapidated 1840s church, Lauren became a yolopreneurAugust 1st 2022. She joined forces with the acclaimed Sydney Mulligan to launch EMMIE CollectiveEMMIE is a for-hire network of marketing Ops and Sales Ops freelancers with big tech energyShe’s also the cohost of Pretty Funny Business, Lauren’s nonsensical playground brand for the hell of it, a hilarious new podcast with the top marketing and MOPs prosThe Accidental Genesis of EMMIE CollectiveWhen Lauren delved into the creation story of EMMIE Collective,...","thumbnail_url":"https://img.transistorcdn.com/4eBcAi2MlxuVPdaWgcnwbeXVYH5naGhZe-qIuSYOdjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}