{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"BONUS: 2025 Shelfie Awards are Here!","html":"","width":"100%","height":180,"duration":2170,"description":"In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive deep into The Shelfie Awards, the biggest free awards program for emerging CPG brands. Now in its fifth year, the Shelfies offer small brands valuable visibility, credibility, and connections with retailers & media.\n\nThey break down everything about the Shelfies —how they began, why they matter, and how they can help brands gain exposure. They also cover the judging process, what makes a winning product, and tips for applying. Plus, they introduce the new Sustainability Shelfies Award, sponsored by Green Spoon Sales, and share success stories of past winners who landed retailer deals and media coverage.\n\nFive years ago, Startup CPG began conducting the first and only awards program specifically for emerging CPG brands: The Shelfie Awards. The Shelfie Awards’ goal is to give exceptional small CPG brands an opportunity to be seen, and get recognition they deserve. The Shelfies eliminate typical hurdles involved in awards applications, creating opportunities for brands in their earliest stages.\n\nThe Shelfies recognize + celebrate next-level product innovations, inspiring brand stories, and packaging that stops us in our tracks — we can’t wait to see what tricks you have up your CPG sleeves this year!\n\nEverything You Need to Know to Apply:\nApplications and product samples are accepted on a category-specific basis, based on month, starting on February 1st and ending on May 31st, 2025 (refer to shelfies guide for the full list of categories).\nOnce you’ve noted your brand’s category month, prepare your samples accordingly for our judges.\nYou’ll need to send in your application and product samples during your category month to be considered.\n\nCheck out our official Shelfies guide\nCheck out Shelfies Finalists & Winner of 2024\n\nListen in as they share about:\nPurpose of the Shelfie Awards\nThe Evolution of the Shelfie Awards...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}