{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Commerce Today","title":"Episode 150: Handling Complex E-Commerce Product Catalogs","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2a35f3e2\"></iframe>","width":"100%","height":180,"duration":1101,"description":"In episode 150 of Commerce Today, host Joshua Warren takes a break from discussing AI to tackle the challenge of managing large and complex e-commerce product catalogs. Combining insights from several case studies, Joshua explores effective strategies for maintaining brand consistency, findability, and data governance without overhauling existing systems. He delves into a data contract-first approach and emphasizes the importance of clean product data, search optimization, and seamless integration between IT and marketing. Whether dealing with multiple brands, countries, or a vast range of product attributes, this episode offers practical advice for improving e-commerce operations and user experience.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: ","thumbnail_url":"https://img.transistorcdn.com/zfMcA9147zwn6Zeb8RloE8v8F3V5jWO0vcV994YRpOc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjQy/ZWYxZDM3NGQ1OTE4/NzdkYmIyMzJiYmE5/OTBjNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}