{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Business Of Marketing","title":"Winning LinkedIn Strategies for B2B Professionals with Neal Schaffer","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2a486ba1\"></iframe>","width":"100%","height":180,"duration":2868,"description":"The episode explores how B2B professionals can strategically use LinkedIn to build authentic engagement, optimize their profiles, and leverage AI to enhance content creation and visibility. Lee Judge and guest Neal Schaffer dive into the nuances of LinkedIn's evolving features, including newsletters, carousels, and video, while emphasizing the importance of intentionality and audience alignment in content strategy. Optimizing LinkedIn profiles for alignment with current goals and audienceUsing AI effectively for content creation and profile enhancementBest practices for LinkedIn newsletters and content formatsUnderstanding engagement trends and algorithmic behaviorGrowth hacking and ethical considerations in LinkedIn outreachTime Stamps \n01:10 - Importance of LinkedIn for B2B professionals \n05:45 - Optimizing your LinkedIn profile \n4:30 - Using AI to improve LinkedIn content \n33:00 - The good, bad, and ugly of AI on LinkedIn \n46:20 - LinkedIn newsletters and content formats \n01:05:00 - Video content and algorithmic trends \n01:18:00 - Engagement decline and growth strategies \n01:30:00 - Neal’s books and final thoughts \nMain TakeawaysAI should assist, not replace, your voice—context and training data are key to effective use.LinkedIn newsletters and carousels offer high engagement when content is platform-native and shareable.Engagement should be meaningful and aligned with your target audience, not driven by vanity metrics.\nSubscribe to the podcast and share it with your network to help others master LinkedIn marketing. ","thumbnail_url":"https://img.transistorcdn.com/pkimr69SKFBxnKz46bmAouyjDPcyo3BlOzcAYdh-RGA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxNTk0LzE2MjIz/MzE2ODctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}