{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Outbound Wizards by SalesRobot","title":" Inside a Research-Driven GTM ft. Saad Zia","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2a845488\"></iframe>","width":"100%","height":180,"duration":1282,"description":"In today's episode, I chat with Saad Zia, GTM engineer at The Deal Lab, about their research-driven approach to cold outbound that focuses on message-market fit rather than scaling existing playbooks. We explore their creative segmentation strategies that target the 30% of prospects not even thinking about buying yet - using Clay to build custom segments like checking if local contractors have 24/7 availability on Google Maps for an AI receptionist client, or targeting teams with account executives but no SDRs for an email sequencer (which closed a deal on day 2 when the prospect said \"that's exactly my situation\"). Saad shares his unconventional journey from studying clinical psychology in Pakistan, discovering consumer psychology and choice architecture through podcasts, running a solar installation startup doing everything from branding to rooftop visits, learning about Clay in December from a friend, working as an inbox manager at agencies before deciding to go independent, and joining The Deal Lab after contributing psychology insights about generational messaging differences in a GTM Cafe Friday call that caught founder Kellen's attention. He predicts both agency and in-house GTM engineering will grow as the market expands, agencies with research lab positioning that unlock new markets through message-market fit will stand out, and sophisticated organizations will develop in-house GTM engineers who evolve into CRO-type roles with full data access to map efforts to business outcomes. Saad's advice: approach opportunities with confidence about what you can actually do for people rather than asking to learn or intern - the right framing opens doors.Enjoy 🙂(00:00) Introduction to Outbound Wizards (00:26) What The Deal Lab Does: GTM and Sales Consulting (00:54) Research Lab Approach vs Traditional Agencies (01:40) Not Requiring Product-Market Fit First (02:31) Focus on Message-Market Fit Before Product-Market Fit (02:55) Targeting the 30% Not Even Thinking About...","thumbnail_url":"https://img.transistorcdn.com/gdva-6ylrTgU9EKfQzKOKWrDlr1gz9yRLxNq9g2keoI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83YzA4/MDQ4MjJmZDZjMmI4/MjkwMTdkYWEyNTRk/MzI0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}