{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Scaling Practice Management by Talkie.ai","title":"Your Clipboards Are Serving Patients Ads | Joshua Altman","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2aa40bc7\"></iframe>","width":"100%","height":180,"duration":3062,"description":"Every touchpoint in your practice either builds trust or erodes it - including your hold music and the clipboard at your front desk.\nJoshua Altman was a multimedia journalist at The Hill before founding beltway.media, where he works as a fractional chief communications officer. Instead of hiring an agency or a full-time comms team, practices bring him in to run the whole function - branding, PR, website, reviews, marketing.\nHe joins Jakub Grajcar to break down how a practice earns trust and actually gets found.\nWe dig into:\n🏥 Joshua's #1 tip for growing a practice - make every communication useful, and never run an ad just to run an ad\n📋 Clipboards and hold music - two touchpoints most practices hand over to drug brands and phone providers instead of using them\n🔍 How to get found now that patients ask AI instead of Google\n😄 Humor and white coat syndrome - where the line is, and how to check what your state medical board actually allows\n🎥 The nephew effect - why a provider looking slightly uncomfortable on camera outperforms polished production\n📅 Two hours on Thursday - the time-blocking system for practices with no marketing budget, plus his four languages model: read, see, hear, experience\n🧩 Story vs. narrative vs. brand - the pyramid most practices only build the top of\nResources mentioned\n👤 Guest: Joshua Altman - Managing Director, beltway.media\nLinkedIn: https://www.linkedin.com/in/joshuaialtman/\nWebsite: https://beltway.media\nSocial: @thecommschief\n🏢 Platforms & tools\nSubstack - his pick for practice content: writing, video, audio, live Q&A in one place\nMayo Clinic and Cleveland Clinic - accessible vs. clinical, well-balanced content\n🎥 See how Talkie.ai works - AI medical receptionist demo: https://www.youtube.com/watch?v=oOiJ3ITTrLY&list=PLLjcCBHYN2KoBqm-Dx-8lIwWLuU-CHXSg","thumbnail_url":"https://img.transistorcdn.com/cDl0t9jFckOl-1_LgMnmIWyXNTKcvr8hPfqwaY9KYeg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNGEx/NWRhMDYxMDUxMjE3/MWIyMGU3MjZiZGZl/NjIxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}