{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"If growth is hard, you might need your \"idea before the idea\"","html":"","width":"100%","height":180,"duration":939,"description":"In this solo episode, I share a storytelling concept I'm calling \"the idea before the idea,\" which helps solve issues of growth and audience traction.\n***\nREGISTER FOR MY NEXT BOOTCAMP:\n\nDesign My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long.\n\nRegister now at jayacunzo.com/signaturetalk\n\n***\nIMPROVE YOUR SPEAKING + STORYTELLING: \n\nSubscribe to my newsletter and learn more about me at jayacunzo.com\n\nWork with me one-on-one: jayacunzo.com/services\n\nBook me to speak: jayacunzo.com/keynotes\n\n***\n\nCONNECT:\n\nFollow me on LinkedIn, Instagram, or Bluesky\n\nThis episode was produced by Ilana Nevins\n\nCover art designed by Blake Ink\n\n***\n\nABOUT ME:\n\nI help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.\n\nWith my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.\n\nAfter making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.\n\nI live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.\n\n***\n\nSUPPORT THE SHOW:\n\nLeave a...","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}