{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"upside","title":"UP050: opendorse // helping athletes share more content (feat. Braxton Miller of the Philadelphia Eagles)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2ace339d\"></iframe>","width":"100%","height":180,"duration":4829,"description":"Interview begins: 09:02\r\nInsight begins: 58:13\r\nDebrief begins: 1:01:59\r\n\r\nBlake Lawrence is the founder and CEO of opendorse.\r\n\r\nopendorse is the athlete-marketing platform that helps the biggest brands in sports share content on social. Founded by two former major college athletes, opendorse was built seeking to make it easy for athletes and their partners to work together to engage their fans. Today, more than 7,000 athletes use opendorse to share content with their 1.4b social media followers. \r\n\r\nTop sports properties including the PGA TOUR, LPGA, NFLPA, WTA, and New Jersey Devils, and college properties including Michigan, Clemson, and Nebraska Athletics partner with opendorse to send content to athletes to share through their social media channels. More than 1,500 brands also use opendorse to engage professional athletes and their audience. \r\n\r\nWe discuss:\r\nAd: What are the most important terms for an entrepreneur to be aware of when raising capital? (7:56)\r\nBlake's turning point on being in the social media business (11:26)\r\nA throwback: running a social media agency way back 2010 (14:50)\r\nHow does opendorse maintain the authenticity of the content being shared? (20:35)\r\nBlake Lawrence advocacy in running opendorse full time (25:08)\r\nHow opendorse helps in advertising (29:11)\r\nopendorse saves the athletes maintain a balance in the busy schedules (30:56)\r\nWhat happens to Opendorse years from now? (55:29)\r\nDay in the life of Braxton Miller (58:33)\r\n\r\nopendorse was founded in 2012 and based in Lincoln, Nebraska.\r\n\r\nLearn more about opendorse: https://opendorse.com/\r\nFollow Blake on Twitter: https://twitter.com/Blake_Lawrence\r\n--\r\n\r\nThis episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland.\r\n\r\nLearn more about or get in touch with Taft: https://www.taftlaw.com/ \r\nFollow upside on Twitter: https://twitter.com/upsidefm","thumbnail_url":"https://img.transistorcdn.com/qhlBwGFVyVQpTQUPz91SL_FZ9LxsieuifdWQEs8peZY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkxLzE2MDU2MzQx/MjktYXJ0d29yay5q/cGc.webp","thumbnail_width":300,"thumbnail_height":300}