{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Exit Five Podcast","title":"Biggest 2026 Wins, Boldest 2027 Bets: Marketing Leaders Share Takes on AI, Events, Social and Growth","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2ad76866\"></iframe>","width":"100%","height":180,"duration":858,"description":"#412 | We asked four B2B marketing leaders the same two questions: what’s your biggest win of 2026, and your biggest bet for 2027? At Drive, Dasha spoke with Casey Patterson (Snowflake) who explained how her ABM team sets off small “earthquakes” of AI change every week so they’re never blindsided by one big shakeup. Colin Kendall (SC&H) shared how a virtually unknown firm turned speaking at events into attributed revenue, and his bet on employee advocacy and personal branding for his leaders. Ross Simmonds (Foundation Marketing) named his proudest win – a team that runs, and outperforms him, without him – and bets on the return of in-person events. And Dave Gerhardt reflected on building the best Exit Five team yet and a refreshingly simple 2027 bet: keep raising the bar. Check out what these marketing leaders are saying about what worked and what’s next in B2B.\nTimestamps ","thumbnail_url":"https://img.transistorcdn.com/oH4uzMViDKDe2eiVVXtcCtRaaT6bQCDcyyhiaXHyatc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MWNj/YmM2MTA2NjhiY2Zk/YjA3NTgwY2M2ZWVh/NGU2Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}