{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grow Good ","title":"Scaling Through Relationships Instead of Reach: Ben Colvin, founder of Devil’s Foot Beverage","html":"","width":"100%","height":180,"duration":2775,"description":"Ben Colvin, founder of Devil’s Foot Beverage, shares how he has built a growing beverage company without following the typical “scale fast” playbook.  Devil’s Foot is a craft soda company that makes non-alcoholic beverages using real fruit and herbs sourced directly from regional farms.From day one, he made a set of decisions that limit how the business can grow—using real fruit instead of concentrates, working directly with regional farmers, and choosing distribution partners that prioritize relationships over reach. Those choices show up everywhere: in cost structure, in how they enter new markets, and in how they spend marketing dollars.Instead of flooding new regions or optimizing for efficiency, they expand by building local partnerships, supporting community organizations, and hiring people who are already embedded in those markets.This episode is a look at what it actually takes to scale a business while holding the line on product quality, sourcing decisions, and how you show up in the communities you enter.WHAT YOU’LL LEARNWhy they chose real fruit and direct farm relationships despite higher cost and complexityHow “farm to can” decisions impact margins, supply chain planning, and brand positioningThe tradeoff between USDA organic certification and maintaining long-term farmer relationshipsHow they evaluate new supplier opportunities that could lower costs but shift the productThe role of weekly leadership discussions in pressure-testing decisions against company standardsWhy they avoided large-scale distribution early and instead partnered with beer distributorsHow beer distribution created stronger on-the-ground relationships and better account penetrationTheir approach to entering new markets through local nonprofits and community partnershipsWhy marketing dollars are spent in communities instead of on traditional advertisingHow they hire local operators to build credibility and relationships in new regionsThe tension between scaling production...","thumbnail_url":"https://img.transistorcdn.com/4_W9iNxov8TbmJi0hwOHIXG4gxg89YSz70tugMNyhMg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZjEy/ZjJiMmJhNTdiZTI0/MGU1YzdmNzdmOGZk/ZjlhMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}