{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Varosity AI GTM Report","title":"The Varosity AI GTM Report — Sep 16: OpenAI Turns the Ad Itself Into an Agent","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2b273c0d\"></iframe>","width":"100%","height":180,"duration":574,"description":"OpenAI launches Sponsored Agents so a ChatGPT ad opens a conversation with the advertiser's own agent, plus natural-language ad tooling and HubSpot and Shopify integrations; Newsom signs SB 1050, requiring disclosure when an ad features an AI-generated performer; Meta One bundles Muse video with business messaging and ships a WhatsApp Business MCP server; Google opens Home MCP to AI agents; Zoom unveils an AI revenue OS; and new research finds 65% of shoppers still click the brand they already know.","thumbnail_url":"https://img.transistorcdn.com/QG0qRHNZ_aOrb44WoyKxVPkycg30P8DTjFaNk27Pp88/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTI2/YWM3Zjk2YmJkZmQ5/ZjdkNjQwOTQ0Y2Mx/YzgyMi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}