{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[BEST OF] Mark Ritson: How to Grow a Company From Nothing","html":"","width":"100%","height":180,"duration":7468,"description":"Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers.\nThe founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s biggest brands, and has taught at some of the top business schools.\nIn this longest ever episode of Everyone Hates Marketers, I challenge Mark to tell us how he would build a business on a limited budget.\n\nTopics covered:\nWhat does the long and the short of it mean?\nStart with what you’ve got\nHow to start a business that maintains \nWhy you should ask yourself what it is you can do that most other people can't\nWhy small brands can take risks that the bigger brands can’t\nWhy you should stand up and be counted as the founder of your business\nHow the birth of his first child forced him to start Mini MBA\nWhy scalability is such an important word\nWhat’s so fantastic about shitting your pants\nResources mentioned:\nMini MBA\nDifferentiate or Die - Jack Trout\nDifferent - Youngme Moon\nNet Promoter\nMark Ritson - 4 Steps to Creating a Rock-Solid Strategy\nDaft Punk: 5 Marketing Lessons to Make Your Business Famous\nHow to Compete With Big Brands Even With Very Few Resources","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}