{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Content, Briefly","title":"John Collins (Part 1): Intercom, Ramp and falling in love with the customer","html":"","width":"100%","height":180,"duration":2486,"description":"In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more.************************Timestamps:00:00 Intro01:17 Who is John Collins?04:53 John’s journalism background.06:45 Diversifying content from ebooks to audiobooks and beyond.09:41 Real engagement through thought leadership and customer insight.13:21 Content culture success.15:57 Pushing boundaries with bold campaigns and events.20:02 Building a content powerhouse.22:22 Content strategy nuances.25:50 Building a specialized content team and managing external agencies.28:40 The impact of content cadence on audience engagement.31:44 Simple metrics for measuring content success.33:01 Engaging audiences where they are.36:26 Strategic audience segmentation.38:17 Consulting for content growth and marketing success.40:02 Learn more about John Collins and get in touch.41:12 Outro************************Useful Links:Website: https://johncollins.cc/John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.","thumbnail_url":"https://img.transistorcdn.com/S2F9Mv_jrA9VX3FIeX0gQ9Am3jmpefrmZtO1dBdUKik/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4NjMyLzE2NzU5/Nzk5OTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}