{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Finding Business with Scott Channell","title":"Balance reach, frequency and impact for new business results (03)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2b58b59b\"></iframe>","width":"100%","height":180,"duration":344,"description":"Balancing touching the right targets with your messaging, frequently enough and with a message that resonates. This episode discusses balancing reach, frequency and impact to maximize marketing results. These advertising metrics are key to your new business success, offline or online. Examples discussed.","thumbnail_url":"https://img.transistorcdn.com/vSh5fDMh5qC1i_Q3y9hJ5NTatCpuAwhcSQOw6un78v0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4NjUyLzE3MDg1/NjM2NTctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}