{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Brand Builders: How Shady Rays Built A Purpose-Driven Company From Day 1 (Part 2) #468","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2b7f448e\"></iframe>","width":"100%","height":180,"duration":931,"description":"Today, we’re back with part 2 of Brand Builders with Attentive’s Brooke Burdge. What does it take to get over 1 million customers? For Chris Ratterman, Founder and CEO of Shady Rays, it’s about so much more than selling sunglasses. On today’s episode, he shares how the company has evolved over time, how he landed on a name and logo, and how they’ve built a purpose-driven brand from day 1. ","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}