{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"IAMCP Profiles in Partnership","title":"How Microsoft Partners Win in the Nonprofit Market","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2b945ef5\"></iframe>","width":"100%","height":180,"duration":2369,"description":"Are nonprofits really a low-budget segment—or one of the biggest untapped opportunities for Microsoft partners?In this episode, Anthony Carrano and Rudy Rodriguez sit down with Justin Sheedy from Microsoft Elevate to break down how partners can unlock growth in the nonprofit space. From discounted licensing and AI adoption to security-first entry points and mission-driven selling, this conversation reveals how to turn social impact into scalable, profitable services. If you’re looking to expand your market, deepen relationships, and differentiate your offerings, this is a must-listen.Top 5 Intriguing Takeaways for IAMCP Partners1. Nonprofits are a massive, underserved market   Millions of organizations lack direct Microsoft support—partners are the primary growth channel.2. Discounted licensing creates opportunity—not limitation    Grants and discounts reduce friction, but services drive real revenue. 3. Security is the best entry point     Identity, compliance, and device security open the door to broader engagements. 4. Sell mission impact—not technology     Winning partners connect solutions to outcomes like donor trust, efficiency, and community impact.5. AI + data is the next growth lever    Nonprofits are behind—but rapidly adopting AI to do more with fewer resources.Guest:Guest: Justin Sheedy, Partner Sales Manager with Microsoft ElevateWebsite: Microsoft Elevate | HomeLinkedIn: Justin Sheedy | LinkedInHosts:Anthony Carrano | Managing Partner at Dunamis MarketingLinkedIn: Anthony CarranoCompany: Dunamis MarketingRudy Rodriguez | Managing Partner at Dunamis MarketingLinkedIn: Rudy RodriguezCompany: Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP | HomeNotable Quotes:• “There’s an assumption that there’s no money in nonprofits; that’s not often the case.”• “The sales team that Microsoft has to reach these nonprofits… is our partners.”• “Grants and discounts reduce friction; they don’t reduce the opportunity for partners.”•...","thumbnail_url":"https://img.transistorcdn.com/UindEHTGn__6-SCbZTniaGlstpFdtl3YZK640nRKnGI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzJm/ZGRjMWFhYjNmNDgx/MWZlNjkxZmQ0YmMy/ZjgwYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}