{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)","html":"","width":"100%","height":180,"duration":3202,"description":"#403 | We asked six B2B marketers a simple question: what’s the most creative way you’re using AI in your process right now? What tools you reach for, which prompts you run, and where you refuse to relinquish control to AI.\n\nEach marketer shared their best creative AI workflow, from start to finish. Then, they answered questions live. \n\nWhat you’ll walk away with:\n\nSix real creative workflows you can steal – from brainstorm to final production\nThe specific tools that have earned a place on these teams (and the ones that got cut)\nWhen to trust AI for speed and when to protect the work with human judgment\n\nSpeakers:\n\nJosh Mendelsohn, Pendo: Turn your persona research into a prep doc sales looks forward to\nCaitlin O. Bigelow, Blazel: Build a lead magnet that grades a year of LinkedIn posts against 30,000 peers\nAlexandra Franco, Empact: Turn hiring posts and public signals into a plan for reaching your ICP\nJessica Rosenberg, Gamma: Build one Skill file that lets any team member prototype an on-brand landing page\nMike Fredrick, Walker Sands: Refresh campaign creative by testing 200 AI models at once\nMaya Shah-Ceccotti, Passage Health: Turn your positioning into the context every AI tool starts from\n\nTimestamps ","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}