{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Make Your Passion Pay","title":"From Corporate America to Custom Creations: Turning Passion into Purpose with Deanne Krick","html":"","width":"100%","height":180,"duration":1820,"description":"Have you ever dreamed of leaving corporate America to build something of your own, but wondered if it was really possible?\nIn this episode of Make Your Passion Pay, I sit down with Deanna Krick, owner of Rusty Nail Custom Creations, to talk about what happens when life unexpectedly pushes you out of your comfort zone and into the business you were always meant to build.\nAfter spending more than 31 years in the corporate technology world, Deanna suddenly found herself facing an unexpected career transition. What started as a “someday retirement plan” with her husband quickly became a full-time entrepreneurial journey centered around handcrafted, personalized gifts that celebrate memories, milestones, faith, patriotism, and beloved pets.\nTogether, we explore:\nThe emotional transition from corporate structure to entrepreneurshipWhy networking and community support are essential for business growthHow BNI helped open doors, connections, and unexpected opportunitiesThe importance of clarity, coaching, and accountability in building a businessHow Etsy, AI, and strategic collaborations helped Deanna grow her online storeWhy you don’t have to do everything alone to build a successful business\nDeanna also shares how she combines handmade creations with manufacturer partnerships to expand her offerings while staying true to her mission of creating meaningful, joy-filled gifts. From pet memorials to personalized family keepsakes, her work is rooted in heart, connection, and helping people celebrate the moments that matter most.\nOne of the most inspiring parts of this conversation is hearing how quickly things shifted once Deanna leaned into community, coaching, and collaboration. In less than a year after launching her Etsy shop, she celebrated her first $3,000 month in sales; proof that small, consistent steps really can lead to big transformation.\nIf you’ve ever wondered whether you could turn your passion into profit, this episode is a reminder that you don’t have to...","thumbnail_url":"https://img.transistorcdn.com/cn0MbsaqDKqNmPjLG0hPpYU6uowO9KKacj9MVFKSkcI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMTdj/YmY1NzI0N2FjZmJm/YjllMTMwNzQ1MjMy/ZmMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}