{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Future of Selling","title":"Target Fewer, Win Bigger: The Strategic Account Method | TFOS E22","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2be1392f\"></iframe>","width":"100%","height":180,"duration":2631,"description":"If your “ABM” is just targeted demand gen, you’re leaving revenue on the table. Kristina Jaramillo breaks down a true account-based approach—a cross-functional, revenue-owned motion that prioritizes stage progression, win rates, deal size, expansion, and churn reduction. We cover building predictive ICPs (beyond revenue/headcount), crafting 1:1 content that speaks to a “party of one,” aligning sales, marketing, CS, and product, and the right metrics to prove business impact. Includes a real enterprise case study and a practical monthly operating rhythm.Connect with Kristina Jaramillo https://www.linkedin.com/in/kristinajaramillo/ https://www.personalabm.com/Connect with Rick Smith https://www.linkedin.com/in/rick-smith-094b29bConnect with Conquer https://conquer.io/","thumbnail_url":"https://img.transistorcdn.com/OwBmMJq-hakKUof4J9V_RRItTTjfBFpGbAJADZ3SVrk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YzU2/ZDcwYjcxMDA0N2Fm/ZGI2NzdmZDU1Yjdi/YzViZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}