{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Built For Coaches Podcast","title":"Episode #58 - Why Chasing Virality is Killing Your Coaching Business","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2bf818df\"></iframe>","width":"100%","height":180,"duration":1909,"description":"Today's episode touches on the topic of chasing virality in your marketing Vs creating niche specific content. I breakdown why people may think focusing on virality is a good thing, the risks associated, the impact it can have on your fitness business long term, the type of strategy you should be focusing on but when mastered, how you can create content to generate more followers. All of your answers around content creation for more views and engagement are answered in this episode!","thumbnail_url":"https://img.transistorcdn.com/JNkILXfMmrvTTM3OlgM07T5fTLHdl5PlJ7k6ICDQszs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzdm/ZWI1NTlmMDQ5ZGYz/NzYwMDc3ZjA1MGQ3/NDEzMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}