{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grounded","title":"Leading with Purpose: Building a Wellness Brand That Matters Episode #61","html":"","width":"100%","height":180,"duration":2804,"description":"Episode Summary\n\nWhat does it take to build a purpose-driven brand in one of the fastest-growing segments of the restaurant industry?In this episode of Grounded, host Lauren Mitchell sits down with Jennifer Dodd, CEO of Main Squeeze Juice Company, to discuss leadership, franchise growth, wellness trends, and the importance of creating businesses that genuinely improve people's lives.Jennifer shares how Main Squeeze is making healthy living more accessible through clean ingredients, thoughtful sourcing, and a customer-first approach. She also reflects on the leadership lessons that shaped her career, the power of empowering teams, and why the future of wellness is about much more than nutrition.Jennifer Dodd is the CEO of Main Squeeze Juice Company and a respected leader in the restaurant and franchising industry. She also serves on the board of Women in Restaurant Leadership, where she helps mentor and elevate the next generation of industry leaders.\n5 Key Takeaways\nHealthy living should be simple and accessible.\nMain Squeeze’s mission is to make healthy choices easier through clean, minimally processed ingredients and a wellness-focused menu.\nGreat leadership starts with empowerment.\nJennifer discusses how learning to slow down, listen, and trust her team became one of the most important leadership lessons of her career.\nStrong systems create scalable businesses.\nConsistent processes, training, and technology allow teams to focus their energy on customer experience and innovation.\nThe future of wellness is deeply personal.\nConsumers increasingly view health as a form of wealth and power, making wellness a central part of everyday decision-making.\nSuccessful franchise relationships are built on trust and communication.\nThriving franchise systems create space for crucial conversations, shared accountability, and collaborative problem-solving.\nMemorable Quote\n\n“Your top strengths can also become your greatest opportunities to develop.”— Jennifer Dodd\nConnect with...","thumbnail_url":"https://img.transistorcdn.com/5ifFaCdvYcrBiG9pQr1sjMmYVq_UPEaZCMyFMkTRPv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMjY3/ZWY2OWRiYzQyOTk0/ZTI5NmJhMmM3N2Ux/ZTFmYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}