{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"34: How To Book More Demos From Your Website","html":"","width":"100%","height":180,"duration":1273,"description":"Whether you sell a product or a service, keeping the salespeople busy is a common problem that every business deals with. \n\nRegardless of the type of business you operate, there are three distinct phases every customer must go through before they become a paying customer.\n\nGenerally, the most important phase in this process is booking a call or demo before entering the sales process. \n\nThe problem is, most businesses do this the wrong way and never end up booking enough leads to keep their calendars full.\n\nWe typically try to focus on the bottom of the funnel when it comes to marketing. However, we cannot neglect the top or even the middle of the funnel, which is where most of the leads are falling out.\n\nIn this episode, John Aikin shares three important strategies that you can deploy to keep your sales team’s calendars full with booked demos. We are going deep on:\n\nThe number 1 reason why you're unable to convert more of your leads into customers. \nThe ONE THING you can do to resolve this immediately, and the three essential steps on how to do it efficiently.\nThe exact process to add up to 50% more opportunities to your sales process.\n\nThis episode is for you if you are responsible for getting calls on the calendar and need a new, fresh take on how to get traction.\n-----\nView The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  \nHow well does your website perform today?\nGet This Free Website Assessment Report Today!\nAre you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?\nIf you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment\nIt only takes roughly 10 minutes of...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}