{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Producing Without Destroying","title":"Shellworks","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2c255dda\"></iframe>","width":"100%","height":180,"duration":3235,"description":"Insiya Jafferjee, co-founder and CEO of Shellworks, on building a material that performs like plastic but composts like food, why she’s convinced she can take on a $600 billion industry, and why early adopters are critical to her sales strategy. Recorded live in London.\nProducing Without Destroying is a podcast series about entrepreneurs resisting business as usual. Hosted by Mawuena Tendar, co-founder of Standard Deviation, each episode puts the people building a regenerative, circular economy on the mic to ask how you create demand for a market that doesn’t exist yet, and how you take it from fringe to mainstream, one customer at a time.\nThis episode was recorded live at a breakfast event in a beautiful space by the Thames.\nGuest: Insiya Jafferjee, co-founder and CEO, Shellworks\nRecorded live at Huckleberry Westminster, London, spring 2026\nMore: www.producingwithoutdestroying.com \nProduced by Sound Made Public. Thanks to Tania Ketenjian, Christine Driscoll, and Kristin Mueller.","thumbnail_url":"https://img.transistorcdn.com/CyiQ57w4xQXp77onKjmRouKjh-ZiqteRlE4CSYpLT_k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zODM5/ZGRjOGEzMDk1NDAx/YjNjNTUxMDgzNWNj/OGEzOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}