{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Think Bike- Alberta Motorcycle Safety Society","title":"News from AdMore Lighting / David Bartell","html":"","width":"100%","height":180,"duration":1409,"description":"In this episode of Think Bike, host Liane Langlois welcomes David Bartel from AdMore Lighting to discuss the evolution of motorcycle safety products, the challenges faced in the market, and the exciting new developments in their product line. David shares insights from his experience on Dragon's Den and highlights the importance of supporting Canadian businesses and making a social impact in the motorcycle community. The conversation also touches on the significance of marketing and the celebration of AdMore Lighting's 20th anniversary.\nTakeaways\nDavid Bartel is the founder of AdMore Lighting, focused on motorcycle safety.\nAdMore Lighting's flagship product is the Light Bar Pro, enhancing visibility for motorcyclists.\nThe company faced challenges in the U.S. market due to tariffs but shifted focus to Canadian sales.\nAdMore Lighting has seen success by participating in local motorcycle shows across Canada.\nThe Light Bar Pro features Bluetooth connectivity for customizable settings.\nAdMore is launching new products, including Bluetooth-enabled light bands for enhanced visibility.\nDavid's experience on Dragon's Den provided significant exposure for AdMore Lighting.\nThe importance of marketing was emphasized as a key to business growth.\nAdMore Lighting aims to make a social impact by reducing motorcycle accidents and injuries.\nThe company is celebrating its 20th anniversary, marking two decades of innovation in motorcycle safety.\nSound Bites\n\n\"We love selling to Canadians.\"\n\"It's been a real work of love.\"\n\"It's a patent pending product.\"\n\"We discovered marketing.\"\n\"This is a big year for us.\"\nChapters\n\n00:00\nIntroduction to Think Bike Podcast\n01:15\nDavid Bartel and AdMore Lighting's Journey\n02:57\nChallenges and Opportunities in the Market\n05:46\nInnovative Products: The Light Bar Pro\n11:26\nExciting New Developments: AdMore Light Bands\n15:04\nThe Dragon's Den Experience\n20:06\nPartnership with AMSS and Social Impact\n22:49\nCelebrating 20 Years of AdMore Lighting","thumbnail_url":"https://img.transistorcdn.com/bOlrXvCBI3RvJUeXEHZ8kpXAg5dbmJb2lKUDxfTdRi8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NGQx/YjA2YTgxODQxY2Jh/MTRlMTk5MjU5NGEw/ZTNhMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}