{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Purpose 360 with Carol Cone","title":"A CEO’s Perspective: Harmonizing Legacy and Innovation with Campbell Soup Company","html":"","width":"100%","height":180,"duration":2211,"description":"Mark Clouse entered Campbell Soup Company in 2019 as its 14th CEO in the company’s 153-year history. Recognizing the upheaval that the food industry has been undergoing for the last decade and the need for a fresh strategic direction in a rapidly evolving business landscape, Mark sought to define a new, resonant purpose that would guide the company's decisions and inspire employees, customers, and stakeholders alike.But as a long-lived company, it was vital for the purpose to evoke Campbell’s legacy while shaping a new chapter of the iconic company’s story.We invited Mark Clouse to share the journey behind Campbell’s purpose: “Connecting people through the food they love.” Accompanied by a set of new and compelling values, the purpose has become the driving force behind the company’s recent transformation – from their steadfast commitment to their hometown in Camden to its new employee value proposition. Through this lens, Campbell has embarked on a transformative journey that builds off the company’s impact over the last 150+ years.Listen for C-level insights on:Being a steward for a legacy companyAbsolutes and direction for re-shaping a purposeHow purpose enables a company to simultaneously create sustainable shareholder value and better society and the environmentAI and its role in business todayResources + Links:Mark Clouse’s LinkedInCampbell Soup Company’s Purpose and ValuesFull Futures","thumbnail_url":"https://img.transistorcdn.com/8qgkWD8qpw3nztlje3wOB0Xuh6ozp_u-r5gRoTC4yrI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzMTkzLzE2NjA0/MjAwMTgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}