{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Drilling It Down","title":"Is Your Marketing Company Ripping You Off?","html":"","width":"100%","height":180,"duration":2587,"description":"On today's episode, Wes is joined by Ryan Strachan of DDS MediaPro, a marketing agency that specializes in helping dentists grow their practice online. Together, they discuss what effective dental marketing should look like and how practices can make smarter decisions when investing in their growth.\nRyan and Wes dive into how marketing companies should track new patient acquisition, why monthly reporting and optimization are critical, and the risks of being locked into long-term marketing contracts. They also discuss the importance of maintaining an accurate Google Business Profile, generating patient reviews, and building a strong online presence through social media and pay-per-click advertising. The conversation also explores how AI is changing the marketing landscape and what dental practices need to know to stay competitive, visible, and prepared for the future.\nIf you're interested in receiving your free online audit from DDS MediaPro, you can contact them here.\nAdditionally, if you're not subscribed to The McGill & Lyon Dental Advisory, you can sign up here so you don't miss out on any of our content!\n_________________________________________________________________________________________________\nWant to submit a question that will be answered on the next episode? Submit it here or email us at newsletter@mcgillandlyon.com.\nListen to our sister show, Next Gen DDS! An all-in-one resource for dental students, residents, and early career doctors, discussing both clinical and business aspects of dentistry, hosted by Dr. Scott Menaker and Mario Santiago. ","thumbnail_url":"https://img.transistorcdn.com/LQQOLNwwnh2Vm4G3mugcq2lnaSAgjjA_EWXmhqup3Gs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNjM0/ODU3MDY0MTUyNmI3/OTI4ZmY4ZjBjN2Nl/NmY1NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}