{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers","html":"","width":"100%","height":180,"duration":2510,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* How Rachael Kay Albers got the idea to create a “business comedy show“* Why Awkward Marketing really stands out—even when plenty of other marketers are using video to promote their businesses* How the show supports her web design & digital marketing studio, RKA ink* The start-to-finish process she uses to produce each season of the show* How she finds new videos and measure the success of the show\n\n\n\n\n\n\n\n\n\nLots of people want to know how to stand out online.\n\n\n\nFew people put in the time and effort to actually stand out.\n\n\n\nWhat I’ve discovered over the years is that standing out is never the product of following whatever trend is lighting up social media or taking the blogosphere by storm.\n\n\n\nStanding out is incredibly personal.\n\n\n\nAnytime I’ve tried to play the game, I lose.\n\n\n\nAnytime I make up my own rules, I win.\n\n\n\nThis podcast is no exception.\n\n\n\nI could have chosen to play the game of getting the online business world’s biggest stars to talk about their own pet projects and programs. I could have crossed my fingers and hoped they’d promote the show to their massive audiences.\n\n\n\nBut I didn’t.\n\n\n\nInstead, I looked around the podcast marketplace and found a hole to fill—the very show that I wanted to listen to: small business owners talking about what they were really doing.\n\n\n\nI wanted it to feel more like a mastermind than a masterclass.\n\n\n\nI wanted it to challenge assumptions and debunk myths about “the right way” to do things.\n\n\n\nAnd I really wanted to highlight the small business owners who so often don’t get much press but are making things work every single day, without buying into the hype or gurus.\n\n\n\nThis show is different and that’s a big reason why it stands out.\n\n\n\nThe other reason it stands out is because we put a lot of time and intention into those very aspects of this show. We work hard to get better out our craft. I work hard at becoming a better interviewer, Sean works hard at becoming a better producer, Marty...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}